On-Page Optimization

Achieve your targets, Optimize your process

If you want to rank at the top of the search engine results page, then on-page optimization of the web page is the most crucial part. On-page optimization is done, keeping in mind two aspects:

 

  • Search Engines 
  • User Experience (UX)

 

A website with proper on-page SEO has more influence on the search engines as well as the user. Mainly, on-page optimization is done to make sure that the search engines crawl your website easily, leaving behind no web-page. In addition, Google and other search engines want to provide the best UX (user experience) to everyone who visits your site. They want people to find genuine content and useful information on a web page that’s easy-to-navigate and well-designed. If your website meets these standards, it’s a win for you!

 

Here’s how we can help you with on-page SEO:

  • We do extensive research on your niche industry. 
  • We develop custom SEO strategies for you.
  • We have a team of experts who understand your requirements and goals as if they were their own. 

 

All in all, our on-page SEO services focus on specific requirements of different industries and are tailor-made just for you. Also, we make use of the best SEO tools and on-page SEO techniques to ensure that your website ranks high on Google or any other search engine.

So are you ready to start optimizing your site for an organic search?

Contact us today to speak with an experienced strategist about how you can improve your organization’s search engine rankings and earn more revenue simultaneously. 

Keyword Research

Answer questions about your audience.

Keywords Research is used by SEO professionals to research the search – phrases that users enter into the search engine or search queries.

Understanding your target audience greatly helps SEO through keyword research. It includes how your content, services or products is being searched for and what users ultimately want.

It provides SEO with particular search data that answers the important questions about your audience such as:

  • What are they searching for?
  • How many people are interested and searching for it?
  • How do they want that information?
 

If used wisely and smartly it can help SEO to get up- rankings within no time. However, there are many factors to work upon for SEO strategy.

Intent: As the keywords can have different meanings, the intent behind the search can prove to be a potential rank definer. Therefore user intent is nowadays the most pivotal factor in order to rank well on search engines.

Stuffing the topics with keywords: Throwing the keywords just to use them in your topic without giving it a second thought can put you in a difficult situation.

Search engines are smart to detect your mishandling the keywords and drop you down. Hence stuffing must be done in a manner to aid SEO to get a better position for your site.

Related search terms: For SEO strategy working upon the related search- phrases in addition to keywords is very important. Search engines nowadays display the results matching the keywords as well as the words related to them.

Combination of head terms and long tail keywords: there must be a perfect mixing of short tail keywords and long –term keywords as they both increase the number of clicks on your page.

Keeping in mind all these factors, keywords research can aid SEO for overall optimization and potentially boost- up the position.

On-Page SEO

Header tags are vital on- page

Header tags are vital on- page SEO factors used to indicate the search engines about the matter of any webpage.

Search engines evaluate the content of your header tags as more important than the rest of the matter. Priority is given to H1 which is followed by H2 and H3 respectively. These tags define the theme and purpose of your webpage in a clear manner.

The content used for header tags should be precise and a perfect combination of short– tail and long tail keywords. This will bring you fruitful results as search engines recognize the information given in the headers as important.

Precise and Perfect Combination

Although H1, H2 and H3 maintain the most SEO value, you can extend your header tags up to H4, H5 and H6 also as per your convenience.

There is a proper place of all the header tags, you just cannot throw them anywhere irrespective of their order. Let us check out how SEO order these tags to improve the ranking of your site.

  • H1: the proper order of using header tags is to begin it with H1 tag that comprises of your primary keywords describing the whole idea of the page title.
  • H2: This tag is a subheading to H1 which comprises similar keywords as your H1 tag.
  • H3: Similarly H3 is the subheading for H2 tag and this chain goes on.

This relationship can be understood as a tree hierarchy in which the priority is given to the topmost node following the lower ones.

Grammatically Sound: SEO keeps a check on the fact that your header tags should be readable and grammatically free of any type of errors.

Therefore SEO aids you find the perfect headings for your page as it knows that simple stuffing does not work for Google. SEO works using its tools and different factors smartly to get you a better position in the game of ranking your website.

Meta Description

Summarizing the content of your page

Meta description is a brief extract of about 150-160 characters summarizing the content of a page. Search engines show the meta description in search results usually, hence optimizing the meta description is of utter importance too for an on- page SEO.

The motto of a Meta description of a page is to get traffic when someone searches on Google. They are used to promote click- through from search engines.

Although search engines say that a Meta description does not help you get a better position as they do not consider it in their ranking algorithm. There is an indirect advantage as Google uses the click-through rate (CTR) technique to judge if your site is a good result or not. We can attract more visitors to our site by providing with an attractive description of our page.

Increase the number of clicks on your site

This can be done by using the services of SEO which works on different aspects to get you desired results. With SEO you can mold your Meta description in a way that will increase the number of clicks on your link and Google will consider you a good result and will start moving you up in the search results. Some of the factors used by SEO in obtaining a suitable matter for Meta Description are

Containing the primary keyword: The keywords must be stuffed in a way that the description becomes more relevant and clear. SEO takes care of this fact and warns for the relevancy of the text.

Unique and attractive: The content for the Meta description is checked for any redundancy with other site’s data by SEO. Besides this, your content must be attractive enough to increase the number of visitors.

Accurate length: Meta description should not exceed a particular limit of words. The usual length for Meta description is approximately 155 words.

SEO works for these aspects in an efficient way to provide you with an optimized Meta description.

Schema Markup

The newest SEO tool

Schema Markup is a relatively new concept in the field of SEO through which your website can be boosted up in the search engine research pages (SERPs). It is the least utilized tool of SEO nowadays which promises to bring you great results.

Schema Markup lets the search engines to know what is actually meant by the data, not just what is being said.

For example, Let say there is a search phrase as ‘John Williams’ and search engine starts producing results for it. On the contrary, if I use the schema markup and mention about ‘John Williams’ to the search engine as John Williams is the author of this article and not just randomly combined words. Then the information displayed by search engines for the user becomes better and relevant.

SEO helps you to get schema markup for your site in the following ways:

Unique Semantic Vocabulary: There is a proper semantic Vocabulary needed to write Schema Markup for your page. SEO knows how to work with these semantics and provide you with the ultimate solution to your query.

Handling the Micro data: Schema Markup works with Micro data and SEO services use the microdata appropriately to get fruitful results and increase click-through of your site.

Skip the tools: There are many tools available that offer you make Schema Markups for your site. However, these tools have limited options and you have to devote your time in learning those techniques. SEO makes your work easier by manually doing the job for you with flexibility.

Messing up the Markup: It happens with all of us that we commit mistakes. In HTTP it affects the page and we notice it and eventually rectify it, however, with Schema Markup the mess is noticeable directly to the search engine and leaves a negative impression on it.

This will in turn spoil the whole process of getting the higher rank. SEO knows all the factors of search engines and work accordingly to make content relevant.

 Therefore to get rich snippets for your site Schema Markup is an opportunity as it is a very powerful innovation by SEO.

SEO Site Audit

SEO Audit attracts more traffic to your site

Maintaining a site healthy is not a one day task, it requires constant efforts. SEO site audit is just like routine checkup of your site in order to know whether the site is performing at its maximum potential or not. SEO audit keeps a check on your online ranking and works for the betterment of your online presence.

You can exploit the services from an SEO Audit which can start crawling your website as per your convenience and notify you through email.

There is no need to instruct the SEO audit every time because it works automatically once you schedule it. In this way, you can track the progress of your site in a reliable manner and that too periodically.

SEO Audit attracts more traffic to your site by providing necessary improvements. Then with the help of marketing campaigns and content your visitors can be turned into your regular customers.

Technical Fixes

Know all the technical issues and then work accordingly

Technical issues can be a challenging task for a site irrespective of its size. It is quite impossible to check for every error in the code or images or URLs. In addition to this, there must be a check to make the site more user-friendly.

However, this task can be accomplished easily with the help of SEO as analysis tools expertise in checking all the technical issues. All the issues are filtered as per their severity such as errors, warnings and notices.

You can get help from SEO audit to assess your site to know all the technical issues and then work accordingly. The most common ones are image processing and duplicate content which can be resolved through SEO.

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